Users will soon have a updated setting that allows them to cut down on the volume of AI-made media appearing in their streams. This move comes as the platform revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale launch. This shift aligns with a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing channels on another major platform exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is typically illogical or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, depending on their own likes,” said a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, more than 100 million videos are submitted to the service daily, making AI content a limited portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be modified under the tool encompass news, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its policies require users to tag convincing AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its community policies.
Additionally, the service will now attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is aimed to deter users from attempting to evade the labeling process.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for specialists and organizations to create informative material about responsible artificial intelligence. This program will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over plans to make redundant a large number of review team members in the UK. The company is expected to reduce a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it gets reviewed by humans. The platform announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
